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OPPORTUNITY

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This international aid organization had a solid foundation of major gifts, but needed to broaden its reach to smaller, individual donors. I launched their general fund, where I led the branding, messaging, and strategy. The rollout included a first-time use of social media, blogging, digital campaigns, and small donor appreciation events. Direct mail was re-imagined to highlight successful clients through strong photography and storytelling. A new donor database and workflow added to the exponential growth of the general fund under my management. 

Grameen Foundation 2006 annual report

Editorial Sample

GRAMEEN FOUNDATION

“Helen is incredibly engaged, responsive, and involved”

- Founder and CEO, Route One
Ali von Paris

 RESULTS

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  • Donor acknowledgement recognized as model business workflow by GF​
     

  • New donor database, including creating data standards and training end users
     

  • Trained global network on documenting success stories with improved photo and story library
     

  • Launched their first online gift catalog, plus creative campaigns around Mother's Day, back to school, and year-end

​RESULTS continued

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  • 100% increase in online revenue year over year, for 3 years raising $1m online for $18m budget 
     

  • Surged from $30k/year to nearly $700k over 3 years for direct mail program revenue
     

  • Reversed debt of print newsletter and annual report as Editor and Art Director
     

  • Launched organization’s first investors’ meetings, national book tour, blog, social media profile

ART DIRECTION / EDITORIAL

Annual Report

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