OPPORTUNITY
This visual and performing arts center presents 200+ events per year. With a heavy calendar of programming, they wondered how to market to a wide variety of audiences, while reducing costs, like that of their print calendar. They also wished to increase institutional awareness. Finally, the center is housed inside a historic movie theater known as The Patterson. As such, they sought direction on clarifying their brand name as tied to, but distinct from, The Patterson.
Art Direction Sample
CREATIVE ALLIANCE
“Working with Helen is easy and professional.”
- Executive Director
Friends of Patapsco Valley State Park
Dave Ferraro
RESULTS
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$9k surplus in performance revenue for Q1’13
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Expanded e-list 14,000 to 18,000 in one year
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Initiated organization’s first style guide
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Achieved highest Facebook engagement in 2012 with viral photo booth concept
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National Geographic, WhereTraveler, Baltimore Sun, NPR (DC affiliate), WEAA, WPFW among earned media
RESULTS continued
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Increased media to 9-10 stories per month
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Sample partnerships: Education Based Latino Outreach, International Rescue Committee
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Maximized $1,500 annual ad budget into month-long air time on WTMD and third-party sites
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Launched their first music videos. Video of Caleb Stine remains highest viewed one made of him.
SOCIAL STRATEGY
My viral campaign idea"Art is..." achieved their highest Facebook activity for 2012.
PRESS SAMPLES
VIDEO
PRESS SAMPLES
VIDEO
The highest viewed video of Caleb Stine made of him. I oversaw launch, brand management, distribution.
ART DIRECTION
Poster
