AVAM by Jon.jpg

OPPORTUNITY

With a stellar reputation, this national museum had an opportunity to leverage its high brand equity to stronger audience engagement across all of its digital channels, as well as increase its media attention. I created: a new website; e-marketing plan; video content; channel launches like Google Business, LinkedIn, and Google Ads; content-rich social media posts with calls to action; and timely, proactive media pitches. Complementing this were new customer surveys, strategic partnerships, DEIA initiatives, and cross-selling. 

Design Sample

AMERICAN VISIONARY
ART MUSEUM

“Helen contributes to a museum beyond
her job description.

- COO, Pearlstone and Hazon
Eve Wachhaus

Results
  • 250% increase in YouTube watch hours and views
     

  • 100% increase in site visitors, time on site after redesigning AVAM.org
     

  • 100% increase in email list 
     

  • 100% increase in Google search views in less than a year
     

  • 2 million views of Google profile in Q2 2021 after launching Google Business profile strategy
     

  • #1 Facebook following of Maryland art museums
     

  • 2x-4x the average CTR of Google Ads
     

  • Voted Best Museum and Best Tourist Attraction in Baltimore Sun Readers' Choice Awards, 2021

 RESULTS

  • ​250% increase in YouTube watch hours and views
     

  • 100% increase in site visitors, time on site after redesigning AVAM.org
     

  • 100% increase in email list 
     

  • 100% increase in Google search views in less than a year
     

  • 2 million views of Google profile in Q2 2021 after launching Google Business profile strategy
     

  • #1 Facebook following of Maryland art museums
     

  • 2x-4x the average CTR of Google Ads
     

  • Campaigned and won Best Museum and Best Tourist Attraction, Baltimore Sun Readers' Choice Awards, 2021

​RESULTS continued

 

  • Facebook engagement matched museums with 10x the followers
     

  • Attendance & revenue exceeded pre-COVID,    despite reduced capacity and hours
     

  • Broke attendance records
     

  • DEIA initiatives increased diversity of vendors, interns, exhibiting artists, media list, and audience
     

  • Sample partnerships: Ace Hardware, Union Craft Brewing, Route One Apparel, Pet Valu
     

  • Last Week Tonight with John Oliver, New York Times, O The Oprah Magazine, Washington Post, USA Today, CNN among earned media

SOCIAL EXAMPLES

With 1,000+ likes, engagement matched that of museums
with 4 to 5 times our following.

Anado's Casa de las Ranas (The House of Frogs)

ART DIRECTION / DESIGN

Print Ad

Ad for Raw Vision magazine

VIDEO

PRESS SAMPLES

VIDEO

Managed filming, editing, distribution and marketing, plus assistance with script.

Art Workshops from AVAM: Night Light Luminary
Play Video

PRESS SAMPLES