OPPORTUNITY
With a stellar reputation, this national museum had an opportunity to leverage its high brand equity to stronger audience engagement across all of its digital channels, as well as increase its media attention. I created: a new website; e-marketing plan; video content; channel launches like Google Business, LinkedIn, and Google Ads; content-rich social media posts with calls to action; and timely, proactive media pitches. Complementing this were new customer surveys, strategic partnerships, DEIA initiatives, and cross-selling.
Design Sample
AMERICAN VISIONARY
ART MUSEUM
“Helen contributes to a museum beyond
her job description.”
- COO, Pearlstone and Hazon
Eve Wachhaus
Results
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250% increase in YouTube watch hours and views
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100% increase in site visitors, time on site after redesigning AVAM.org
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100% increase in email list
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100% increase in Google search views in less than a year
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2 million views of Google profile in Q2 2021 after launching Google Business profile strategy
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#1 Facebook following of Maryland art museums
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2x-4x the average CTR of Google Ads
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Voted Best Museum and Best Tourist Attraction in Baltimore Sun Readers' Choice Awards, 2021
RESULTS
-
250% increase in YouTube watch hours and views
-
100% increase in site visitors, time on site after redesigning AVAM.org
-
100% increase in email list
-
100% increase in Google search views in less than a year
-
2 million views of Google profile in Q2 2021 after launching Google Business profile strategy
-
#1 Facebook following of Maryland art museums
-
2x-4x the average CTR of Google Ads
-
Campaigned and won Best Museum and Best Tourist Attraction, Baltimore Sun Readers' Choice Awards, 2021
RESULTS continued
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Facebook engagement matched museums with 10x the followers
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Attendance & revenue exceeded pre-COVID, despite reduced capacity and hours
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Broke attendance records
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DEIA initiatives increased diversity of vendors, interns, exhibiting artists, media list, and audience
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Sample partnerships: Ace Hardware, Union Craft Brewing, Route One Apparel, Pet Valu
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Last Week Tonight with John Oliver, New York Times, O The Oprah Magazine, Washington Post, USA Today, CNN among earned media
SOCIAL EXAMPLES
With 1,000+ likes, engagement matched that of museums
with 4 to 5 times our following.
ART DIRECTION / DESIGN
Print Ad
VIDEO
PRESS SAMPLES
VIDEO
Managed filming, editing, distribution and marketing, plus assistance with script.
PRESS SAMPLES
