AVAM. Photo by Jon Wilde

This national museum surged to a 100% increase in its website visitors, time on site, email list size, and Google search views. It rose to the #1 Facebook following of any art museum in Maryland. Press hits included CNN, Last Week Tonight with John Oliver, and New York Times. Revenue and attendance surpassed pre-COVID, despite reduced hours.

Indian woman and cow. Photo: Water.org

GRAMEEN FOUNDATION

Direct mail revenue skyrocketed from $30k per year to nearly $700k over 3 years. Online, revenue increased 100% year-over-year in the same period. I helped reverse the debt of the print newsletter and annual report as lead editor and art director. The donor acknowledgement workflow was recognized internally as a model business practice.

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WORK SAMPLES

“Helen is multi-talented.

- Director of Design, AVAM
Theresa Segreti

Capitol Hill. Photo: Wally Gobetz

U.S. CAPITOL HILL

Serving Senator Ted Kennedy, I contributed communications support such as talking points for the senator, and a reference guide to the Elementary and Secondary Education Act for Senate staff. I organized hearings on policy areas such as international public health, the logistics of which included editing witness testimony. 

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LEWIS MUSEUM

Attendance records broke for MLK Day, Kwanzaa, spoken word nights, and history lecture series. Their e-list grew 530%. Press hits totaled 800 in one year and included CNN, New York Times, and Washington Post. The museum was named a Best of Baltimore by City Paper. Expanded audiences resulted from new video, photography, branded collateral, and community partnerships. 

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COMMON GOOD
CITY FARM

Guided 40% and 100% increases in Facebook and Twitter followers, respectively. Doubled initial registrations for their Volunteer Service Day with a targeted campaign. Created e-newsletters with click-through rates of up to 45%, compared to industry average of 20%.

Photo: Rob Clatterbuck

CREATIVE ALLIANCE

New and existing patrons attended 200+ visual and performing arts events per year, under a strategy of messaging, design, and segmentation. Launching their first, original music videos expanded their reach, as did a selfie campaign that went viral. A style guide further strengthened the brand by increasing consistency of their visual identity.